Business Modelling: Creating and Capturing Value Bachelor students support start-ups

"Business Modelling: Creating and Capturing Value" is a cooperative project between the Institute for Innovation Management (IIM), the Institute of Human Resource Education & Management (IWP), and the LMU Innovation & Entrepreneurship Center (LMU IEC).

  • DE - Bitte beachten: Es gibt keine deutsche Kursseite, da der Kurs nur in Englisch angeboten wird.
  • EN - Please note: This page has no German version because the course is only offered in English.

Quick Info: Bachelor | Seminar | English | Summer Semester | 12 ECTS

Summary

Course
Business Modelling: Creating and Capturing Value
Chair
Institute for Innovation Management (IIM)
Institute of Human Resource Education & Management (IWP)
LMU Innovation & Entrepreneurship Center (LMU IEC).
Target Group
B.Sc. BWL
Examination
Students will work in teams with 4 members.

Each team delivers a business model report as a written assignment. The assignment contains both individual and team components (66.000 characters excluding tables and figures).

Additionally, each team holds a 30-minute oral presentation on the business model.
Prerequisi
This course is a compulsory prerequisite for business administration and WiPäd bachelor students in their second semester.
Language
English
ECTS
12
Hours per week
4 hours (2 hours lecture and 2 hours exercise)

Description

Students learn how to develop business models (using the Business Model Canvas tool) under qualified supervision and assistance of trained mentors from several institutes of the Munich School of Management. Course participants gain theoretical knowledge and in parallel, they create and develop a business model for real start-ups in small teams.

Eight lectures impart the theoretical background necessary for developing the business model (e.g., how to conduct a market analysis or to identify customer value). Additionally, students will get qualified in soft skills (e.g., conflict management or teamwork) during several practical sessions.

Student teams regularly present their results and their progress during the semester. Experienced mentors feedback the content in detail.

Important dates 2026

  • Application deadline for start-ups 23.03.2026
  • Kick-off 13.04.2026
  • Lectures Monday: 20.04., 27.04., 04.05., 11.05., 18.05., 01.06., 08.06., 15.06.2026
  • Closing event 13.07.2026

Contact persons

Further information

  • Please note: you need to register in order to attend the course! You will receive further information via your campus email. Please check regularly!
  • For the students in the Examination Regulations 2015 (POStO 2015), please approach the ISC.
  • If you are a student and need further information, please visit the IWP homepage and register yourself in LSF (link to LSF over IWP homepage).
  • If you are a start-up and need further information, please visit the LMU IEC homepage

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